The Justin Bieber music video, directed by Vashtie Kola, was posted by Bieber on his YouTube channel on June 13, 2009, almost a month before the single was released to iTunes. Bieber’s mentor, Usher and one of his closest friends, Ryan Butler make appearances in the video. It features Bieber clad in a grey hooded sweatshirt grinning mischievously into the camera. As of January 2010, the video had been viewed over 100 millon times on the internet. Bieber made a comment stating “It was really cool going from my webcam to professional videos”. In a review of the Justin Bieber music video Entertainment Weekly’s Leah Greenblat said: “Bieber does seem to share many of the qualities that made his idols the pop/R&B superstars they’ve become, including a clear, supple voice, pinup-boy looks, and bona fide instrument skills”.
In the Justin Bieber music video, Usher, Bieber and Butler all portray themselves as the latter two are at Usher’s house playing video games Bieber receives a phone call from Usher, in which he asks him if could he watch the house until he gets back. After agreeing, Bieber holds a house party and tries to get close to one girl in particular, played by Kristen Rodeheaver, but is disappointed because he thought they were bonding but at the end of the video when they are sitting together at the pool, she kisses him on the cheek, then leaves. He then stands up and gets caught by Usher.